In the heart of Dubai's bustling fashion scene, a revolution was quietly brewing, sparked by the determination of one singer who refused to be limited by the lack of extravagant outfits suitable for the city's grand events.

Frustrated by her own struggles to find the perfect attire for Dubai's opulent soirées and dazzling galas, she decided to take matters into her own hands. Thus, "Ammora the label" was born. The brand cuts through the noise of mainstream- from outfits for a brunch to classy night out dresses and unique sets for a beach day, you can find a variety of styles.

As a side note, her mother owns a fashion boutique in Germany and used to dress her for events. However, due to shipping constraints, she has taken to designing and tailoring her own dresses in Dubai.